Topic page for in-game advertising at ��pk10 UK

��pk10 UK topic page, a collection of in-game advertising articles and analysis

Articles: 9 Results

May 20, 2009 by Staff

Last year, UK consumers spent £1.9bn on packaged games, implying a potentially huge market for in-game advertising. According to Continental

March 31, 2009 by Sara Kimberley

LONDON - Aegis-owned outdoor specialist Posterscope's billboard ads are to appear in more than 80 video games represented by in-game

March 26, 2009 by Staff

LOS ANGELES - In-game advertising is found to be more effective than TV marketing, delivering a 500% increase in consumer

October 20, 2008 by Jennifer Whitehead

LONDON - Reebok is the first advertiser to sign up to appear in the free-to-download online game Football Superstars, using

October 09, 2008 by Sarah Crawley-Boevey

LONDON - Google is to offer to sell in-game ads for the first time and will initially target web games

September 30, 2008 by Milly Glaister

LONDON - Independent in-game advertising network IGA Worldwide has announced a deal with Activision Publishing to deliver in-game advertising into

September 03, 2007 by Colin Grimshaw

Brand placement into entertainment offers an unobtrusive way of subliminal product association with a happy, target consumer experience, as TV

August 28, 2007 by Jennifer Whitehead

LONDON - Gamers have trouble distinguishing in-game advertising from branding that is placed to make a scene more realistic, research

March 26, 2007 by Richard Eyre

A regular theme of this column has been the reorganisation of media priorities around the consumer.

Topic page for in-game advertising at ��������pk10 UK